Retainer Strategy Delivery Planning
If you fail to prepare, you prepare to fail
Our PR retainer strategy is a long-term plan that outlines how a PR agency will help our clients achieve their communication goals. The plan should is tailored to the specific needs of our clients and should include a mix of activities, such as media relations, crisis communications, and event planning.
PR strategy and monthly management of your PR campaign (12 months support)
- PR strategy
- 2 years PR Planner
- Support and management of brand identity and wording (copy)
- Fortnightly meetings and reporting
- Dedicated Account management
- Full access to The Fire PR Club for the duration of your contract
Plus PR support based on the plan/strategy
(delivery of one of the following products)**
- Max 2 press release per month writing and distribution
- Manage all interviews and responding to the press and media
- 2 blog posts per month
- Writing and uploading
- Newsletter creation and management
**Additional products can be added at an additional fee
Press Release Service
Increase your share of voice
Our press release writing service is a service that helps businesses write and distribute press releases. Through our industry contacts and skills, we know that press releases are a great way to generate media coverage for your business, and a press release writing service can help you do it right and obtain increased visibility.
(Press release writing and distribution is one package)
Press Release Writing
- Comprehensive interviews (1 hour)
- Impactful and well-researched press release
- Editorial amendments for accuracy and call to action
- Sign off
Press Release distribution
Prep for media interviews
- Images
- Talking points
- Samples (if required)
- Press junket
- Feedback, amendments and provide guidance
- Distribution of the release
- Manage journalist requests
- Collate all articles and press coverage (EG: Wakelet)
- End of campaign report
Digital Marketing Service
Keep Your Audience Informed, Inspired & Incentivised
We work with a team of digital marketing experts to help us ensure that we have a unified approach to the overall communication strategy for the brand.
Newsletter
Newsletter production
Setup and understand database
- Goal setting
- Targets
- Audience
- Integration with relevant social media
Strategic planning
- Images
- Wording, Tags and Hashtags
Design and templates Report per newsletter 2 days after the distribution
Content Creation
Be The Fave Brand People Like To Hear From
Blog set up and management (WordPress or agreed platform)
Additional post
- Comprehensive interviews (1 hour)
- Impactful and well-researched article
- Editorial amendments for accuracy and call to action
- Sign off
- Placement on one site
- Image and format layout (posting)
Social Media Service
Keep Your Audience Informed, Inspired & Incentivised
Our Social media support for PR can be a great way to amplify your reach and build relationships with your target audience.
Social Media Campaigns (set up)
Social media management – (per platform)
Our service relates to promotional and audience building. (For sales campaigns this service is not suitable.)
Comprehensive research
Strategic planning
Design and templates